Evidence in Action

Explore how we’ve helped global brands navigate complex research challenges and make confident decisions.

A Global Sports Apparel Brand

– “Optimising a global product launch strategy for a new footwear line.”

Our Solution:​ A mixed-method study across 8 countries in Europe and APAC. Coordinated in-store usage tests (local moderators) paired with a quantitative survey to measure purchase intent and key drivers.

The Outcome:​ Identified critical fit and comfort differences in two key Asian markets, leading to last-minute design modifications. Provided a clear, ranked market rollout plan, resulting in a 15% higher sales uptake in the first wave of launch markets compared to previous benchmarks.

A FinTech Scale-up

– “Understanding the barriers to adoption for a new digital payment service in Latin America.”

Our Solution:​ A qualitative ethnographic study in Brazil, Mexico, and Colombia, involving digital diaries and in-home interviews conducted by local financial services specialists.

The Outcome:​ Uncovered deep-seated trust issues not related to technology, but to financial transparency. Insights directly shaped the client’s consumer education and marketing messaging, overcoming a key market entry hurdle.